GoToTags, a provider of end-to-end software and tag solutions for NFC deployments, announced today that the company has raised $300,000 in funding from Los Angeles-based Mucker Capital. William Hsu, co-founder and Managing Partner at Mucker, led the firm’s investment in GoToTags. The company will use the funds to expand its sales and marketing operations.
Founded in 2011, GoToTags offers the only end-to-end solution for “Internet of Things” (IoT) projects that use Near Field Communication (NFC). The company provides a suite of hardware, software and services designed to simplify the process and enhance the interactivity of NFC tags. GoToTags also sells NFC tags through its online store, buynfctags.com.
GoToTags has now enabled millions of NFC tags on its platform and has serviced over 15,000 IoT deployments. These projects include ‘smart’ railways, agricultural tracking systems, NFC medical records, interactive museums, and even an NFC voting system. GoToTags’ customers range from individual developers to Fortune 100 companies.
“NFC is finally supported by all the phone manufacturers and the phase of pilot projects is now shifting to large scale deployments,” said Jan Svoboda, a long-time RFID and NFC industry executive and GoToTags advisor. “I see GoToTags leading the way of NFC innovation as the Internet of Things continues to gain popularity.”
“Although our fundraising round hit $1 million, we only took $300,000 because that is all the company needs. We have always run a profitable business and will continue to do so,” said Craig Tadlock, founder and CEO of GoToTags.