GoToTags https://gototags.com Connecting physical things to digital experiences Sat, 27 Jan 2024 00:40:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.1 GoToTags Expands UHF RFID Capabilities https://gototags.com/articles/gototags-expands-uhf-rfid-capabilities Fri, 26 Jan 2024 05:25:55 +0000 https://gototags.com/?p=14203 GoToTags, a leader in Near Field Communication (NFC) technology, began in 2011 to simplify the use of NFC for businesses. Over the years, GoToTags has supplied millions of NFC tags globally and developed advanced desktop, cloud, and mobile software and hardware solutions. Today, GoToTags is extending its expertise to Ultra-High Frequency Radio-Frequency Identification (UHF RFID), offering comprehensive solutions in this adjacent industry. The company has recently upgraded its systems to support UHF RFID, including software enhancements, new UHF RFID hardware and modern tag encoding robotics and services.

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GoToTags Expands UHF RFID Capabilities


GoToTags, a leader in Near Field Communication (NFC) technology, began in 2011 to simplify the use of NFC for businesses. Over the years, GoToTags has supplied millions of NFC tags globally and developed advanced desktop, cloud, and mobile software and hardware solutions. Today, GoToTags is extending its expertise to Ultra-High Frequency Radio-Frequency Identification (UHF RFID), offering comprehensive solutions in this adjacent industry. The company has recently upgraded its systems to support UHF RFID, including software enhancements, new UHF RFID hardware and modern tag encoding robotics and services.

The adoption of UHF RFID technology has surged, primarily driven by retail mandates from major players like Walmart, Nordstrom, Dick’s Sporting Goods and other big box retailers. These mandates necessitate the attachment of UHF RFID tags to products or packaging, which must comply with specific standards to ensure tag accuracy and readability. These tags must be ARC-certified, undergo ALEC testing and be encoded as per precise guidelines. As more products fall under this mandate, the industry faces increasing pressure, with hundreds of millions of UHF RFID tags deployed annually.

Problems


Retailers have started pushing towards UHF RFID, leaving suppliers grappling with new challenges. Most must familiarize themselves with RFID technology, tag encoding processes and compliance requirements. Key concerns include selecting appropriate UHF RFID chips, formatting the Electronic Product Code (EPC), understanding applicable ARC specifications for RFID inlays and the ALEC testing process. Suppliers, primarily occupied with their core business, frequently seek third-party assistance for swift and accurate solutions to avoid costly mistakes and delays.

The RFID industry is currently experiencing strain due to the escalating demand to meet these tag volumes driven by the mandates. Challenges include supply chain disruptions, chip shortages and extended lead times for UHF RFID tags. Existing RFID tag encoding methods must be updated and affordable, but complex and high-priced products dominate the hardware market. Additionally, the industry needs more developer-friendly software solutions, often requiring bespoke software development for basic RFID applications.


GoToTags addresses the needs of both self-reliant suppliers and those seeking external expertise.

Solution: RFID as a Service


For suppliers preferring third-party assistance, GoToTags offers an all-encompassing UHF RFID service. The company is a comprehensive RFID partner, helping customers understand their product requirements, operational constraints and objectives. Suppliers benefit from GoToTags’ seasoned expertise and robust solutions, ensuring lower risk and efficient project execution. GoToTags leverages its sophisticated software and hardware to ensure accuracy and reliability. Services offered include:

  • Expert Consultation: GoToTags provides specialized advice on tag selection, packaging, encoding, testing and operational procedures to ensure compliance with retailer standards.
  • ARC-Certified UHF Tags: GoToTags supplies a variety of ARC-certified RFID inlays and paper-faced stickers suitable for diverse retail requirements.
  • RFID Tag Encoding: Utilizing GoToTags’ advanced software and hardware, clients can achieve fast and accurate encoding for their RFID tags.
  • Printing Solutions: GoToTags offers various printing services, including black-and-white thermal printing and full-color printing options.
  • ALEC Testing Guidance: Clients receive detailed assistance with ALEC testing, a critical component in ensuring compliance with RFID mandates.

This array of services equips businesses with the necessary tools and expertise to navigate the complexities of retailer RFID mandates efficiently.

Solution: In-House RFID


GoToTags offers a range of products for companies inclined towards in-house solutions, including UHF RFID reader, software, tag encoding systems and in-stock UHF RFID tags.

GoToTags UHF RFID Readers


GoToTags has developed a range of modern, high-performance UHF RFID readers, distinguished by their affordability compared to competitor products. Two distinct models are available to cater to diverse needs.

  • UHF RFID Desktop Reader: A desktop UHF RFID reader featuring an integrated circular polarized antenna, ideal for near-range reading applications up to one meter
  • External UHF RFID Reader: Designed for extended-range requirements and is equipped with ports for external antenna(s)

Both models are powered by the latest Impinj Rain E300 and E700 series controllers, ensuring high read performance and compliance with EPC Gen2 standards. UHF RFID developers and system integrators utilize these readers for development, automation and quality control. Seamlessly integrating with GoToTags’ Desktop App software, these readers offer a comprehensive RFID solution. GoToTags RFID readers and antennas can be purchased online at the GoToTags Store.

gototags desktop uhf rfid reader usb integrated antenna

GoToTags Desktop App


GoToTags software, used by tens of thousands of users globally, has facilitated over 60 million tag interactions worldwide, highlighting its widespread adoption and reliability. New to the software lineup is the GoToTags Desktop App, a contemporary application designed for NFC, UHF RFID and barcode technologies. This app, a successor to the well-received Windows App, is versatile in handling sophisticated tag encoding requirements and volumes from a single tag to millions of tags. Compatibility with low-cost computers and major operating systems like Microsoft Windows, Apple macOS, and Ubuntu Linux ensures a broad user base. The GoToTags Desktop App is readily available for download, providing users an advanced, user-friendly interface. Furthermore, it integrates with sophisticated robotics systems, including the GoToTags Reel-Reel RFID Encoder and user-specific tag transport systems, expanding its utility in various RFID applications.


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GoToTags Reel-Reel RFID Encoder


The Reel-Reel RFID Encoder, a robotics-based system from GoToTags, represents a modern solution for processing rolls of NFC and UHF RFID tags and barcodes. This system is designed with versatility and is suitable for office and warehouse environments thanks to its compact benchtop size. Remarkably user-friendly, it does not necessitate expertise in RFID technology, making it accessible to a wide range of users. A single Reel-Reel RFID Encoder can encode up to 6 million UHF RFID tags monthly. Customers can deploy multiple units for larger-scale operations, effectively increasing their encoding capacity. This innovative system is offered with an OpEx-focused financial model, eliminating the need for substantial upfront hardware CapEx investments. Instead, GoToTags adopts a usage-based pricing model, allowing customers to scale their costs in line with their tag encoding needs. This blend of efficiency, ease of use, and cost-effectiveness makes the Reel-Reel RFID Encoder an attractive option for businesses to streamline their tag encoding processes.

gototags nfc uhf rfid reel-reel encoder hardware robotics system

UHF RFID Inlays and Stickers


GoToTags markets various UHF RFID tag products, such as stickers, inlays, and hard-plastic tags, from reputable manufacturers like Tageos and Avery Dennison.

Tageos EOS-430 Clear Wet UHF RFID Inlay 33k Roll - NXP UCODE 9 - 74 x 12 mm Rectangle

Where Do We Go From Here


The UHF RFID sector is undergoing significant expansion, driven by retail mandates. This shift necessitates new knowledge, products, and processes for scalable and timely implementation. Collaborating with an experienced UHF RFID expert like GoToTags offers the most direct route to success. Whether as a comprehensive service provider or as a supplier of DIY solutions, GoToTags has the expertise, services, and products companies need to deploy RFID. For more information or to get started, contact GoToTags.

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How the iPhone 15 Can Use NFC https://gototags.com/articles/how-the-iphone-15-can-use-nfc Sun, 14 Jan 2024 02:09:23 +0000 https://gototags.com/?p=13412 Apple’s use of Near Field Communication (NFC) technology on the iPhone has evolved significantly. Apple first added support for NFC with the iPhone 7, primarily to enable contactless payments with Apple Pay. With iOS 11, the iPhone 7 and iPhone 8 gained the ability to read NFC tags which opened a large market for NFC based contactless applications. iOS 12 fixed several issues with the iOS NFC SDK, Core NFC which finally allowed 3rd party developers to build engaging NFC applications.

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How the iPhone 15 Can use NFC


Apple’s use of Near Field Communication (NFC) technology on the iPhone has evolved significantly. Apple first added support for NFC with the iPhone 7, primarily to enable contactless payments with Apple Pay. With iOS 11, the iPhone 7 and iPhone 8 gained the ability to read NFC tags which opened a large market for NFC based contactless applications. iOS 12 fixed several issues with the iOS NFC SDK, Core NFC which finally allowed 3rd party developers to build engaging NFC applications. The iPhone 15 has almost full support for NFC and is focusing on enabling a variety of innovative use cases.. beyond just payment. This article explores several use cases for NFC, showcasing the power and versatility of NFC in the iPhone 15.



NFC Based Contactless Payments with Apple Pay


The iPhone uses NFC as the cornerstone for executing contactless payments through Apple Pay. When a user initiates a payment, the iPhone’s NFC controller interacts with the payment terminal’s NFC reader, forming a secure and rapid communication channel. This process begins with the user authenticating the transaction, either by using Face ID, Touch ID or their passcode. Once authenticated, the iPhone generates a one-time unique code, or “token,” representing the user’s credit or debit card information. This token is then transmitted via NFC to the payment terminal. For instance, at a grocery store checkout, a user holds their iPhone near the store’s NFC-enabled payment terminal and the transaction is processed almost instantaneously, without the need to physically swipe or insert their bank card. This contactless approach not only enhances transaction speed but also significantly boosts security, as the actual card numbers are not shared with the merchant, thereby reducing the risk of card-skimming fraud. The use of NFC in the iPhone, combined with Apple Pay’s robust security measures, ensures a seamless, secure and modern payment transaction.

iPhone NFC Tags


NFC tags allow many interactive and functional applications, from product authentication to innovative marketing strategies. For product authentication, brands embed NFC inlays in items, enabling consumers to verify authenticity by scanning the tag with their iPhone. For instance, a luxury handbag or shoe would have a discreet NFC token sewn into its lining, allowing the consumer to tap their iPhone to the NFC tag, confirming the product’s genuineness and accessing detailed product information. In gaming, NFC tags can enhance physical games by integrating digital elements. Consider a board game with NFC-enabled pieces; players can scan the game pieces using their iPhone to unlock digital content or game expansions, enriching the gaming experience. NFC business cards have become popular at conferences and tradeshows. When someone taps their iPhone to an NFC-enabled business card, it can instantly transfer contact information or direct them to an online profile such as LinkedIn. In marketing, NFC tags turn traditional product packaging or advertisements into interactive experiences. For example, a movie poster with an embedded NFC tag can be scanned to show trailers, behind-the-scenes content, or even ticket booking options directly on the iPhone. These diverse applications of NFC tags with the iPhone demonstrate the technology’s power and versatility in briding the physical and digital worlds.

NFC Tickets for Public Transportation


NFC and mobile phones have dramatically streamlined public transportation ticketing, offering commuters a fast and secure way to access transit services. Utilizing the NFC capabilities of the iPhone, transit authorities in various cities have enabled their systems to accept digital tickets through Apple Wallet. For example, in cities like London, New York and Tokyo, commuters can add their transit cards to Apple Wallet and use their iPhone to tap in and out at the turnstiles effortlessly by holding their phone near the NFC reader. The NFC controller in the iPhone communicates with the transit system’s NFC reader, authenticating the digital transit card stored in Apple Wallet and deducting the fare or validating the pass. This process accelerates the boarding procedure and enhances security, eliminating the need for physical tickets that can be lost or counterfeited. Transit cards can be reloaded with additional fares at leisure, further adding to the convenience of digital tickets. This seamless fusion of technology with daily commute routines exemplifies how NFC is reshaping urban mobility, making public transportation more accessible and user-friendly.

Personal Storage Tracking


A good use of NFC closer to home is for personal storage tracking with products such as Organize-it! Intelligent Tags. NFC tags are encoded and attached to storage bins to uniquely identify each storage bin. Users can create a comprehensive database of their stored items by scanning the NFC tag with their iPhone. This process involves taking photos, adding videos and writing detailed descriptions for each item in the bin. The app then provides access to this information, along with the last location of each bin. This system enhances personal organization by allowing users to visually and textually catalog their belongings, making it easy to locate items in storage. Perfect for holiday decorations, summer toys, seasonal clothes and memorabilia.

iPhone Data Sharing


The iPhone 15’s utilization of NFC for information exchange between iPhones marks a significant advancement in device-to-device communication. Unlike AirDrop, which uses a combination of Wi-Fi and Bluetooth for data transfer over a relatively more extended range, NFC requires the devices to be almost touching. This near-field requirement of NFC makes it ideal for quick, secure exchanges of smaller data payloads. For example, two iPhone 15 users can quickly share contact information or photos by bringing their phones close together, initiating an NFC-triggered transfer. This is advantageous in crowded settings where Bluetooth and Wi-Fi signals might be congested. However, NFC’s slow data transfer speed limits the size and type of files that can be shared, a constraint not faced by AirDrop. AirDrop, with its broader range, allows for transferring larger files like videos or a batch of photos, offering more versatility. In essence, while NFC on the iPhone 15 provides a quick, secure way to share small bits of data when devices are in close contact, AirDrop delivers a more flexible solution for sharing larger files over greater distances, showcasing the diverse capabilities of Apple’s ecosystem in catering to different user needs.

Automotive NFC Door Locks with Car Key


Apple CarKey, a feature that epitomizes the convergence of technology and convenience in the automotive industry, leverages NFC to transform the iPhone into a secure, digital car key for modern vehicles. BMW and Tesla have adopted NFC in some high-end models, and other car manufacturers are exploring NFC as a locking solution. This innovative NFC application allows users to unlock and start their vehicle by simply holding their iPhone near the door handle. The security aspect of Apple CarKey is particularly noteworthy; it relies on the secure enclave of the iPhone to store the digital keys, ensuring that they cannot be easily duplicated, lost or compromised. Additionally, the CarKey feature can be remotely disabled via iCloud if the iPhone is lost or stolen, providing an extra layer of security. Users can share digital keys with family or friends, complete with customized access levels and restrictions, directly from their iPhones. This seamless integration of NFC in vehicles with Apple’s CarKey technology improves the user experience by offering keyless convenience and increases security, demonstrating the potential of NFC in transforming everyday interactions.

NFC Based Drivers Licenses and Government IDs


Integrating NFC with driver’s licenses and ID cards represents a significant advancement in secure and convenient identity verification. Individuals can securely store their identification details in a digital format, accessed and read by NFC-enabled devices like the iPhone 15. This technology is being piloted in several regions, with notable examples being states like Utah and Arizona in the USA, where residents can add their driver’s license or state ID to the Wallet app on their iPhones. When verification is required, the user can present their iPhone, and the NFC reader at the checkpoint accesses the ID information after proper user authentication, ensuring a secure verification process. This use of NFC not only streamlines identification processes but also enhances security by encrypting personal data and requiring biometric authentication (such as Face ID or Touch ID) on the iPhone for access. This digital transformation of traditional physical IDs through NFC technology marks a move towards a more efficient, secure and user-friendly approach to personal identification, aligning with the broader digitalization trends.

NFC in Health Care


NFC is paving the way for more streamlined and efficient medical processes in the healthcare sector. NFC’s ability to facilitate quick and secure data transfer finds practical application in patient care and medical data management. A prime example is NFC-enabled medical devices, such as glucose and heart rate monitors, which patients can use to transfer their health data to their mobile phones quickly. For instance, FreeStyle Libre, a continuous glucose monitoring system, employs an NFC sensor that patients can scan with their iPhone to obtain their glucose readings. This data can then be tracked, analyzed and shared with healthcare professionals directly from their phone, simplifying patient monitoring and data management. Another application is in hospitals, where NFC tags can store patient information and medical history, which healthcare staff can quickly access. This enhances the efficiency of patient care and minimizes errors in data handling. The integration of NFC in healthcare, represents a significant step towards a more connected, efficient and patient-centric healthcare system, where technology is used to enhance the quality of care and patient experience.

iPhone Automation with NFC Triggered Shortcuts


Apple\’s Shortcuts app allows users to automate a series of tasks that can be triggered through various means, including NFC tags. The app works by creating custom shortcuts, which are sequences of actions from different apps that work together to achieve a specific goal. Users can program an NFC tag with a particular shortcut, so when the iPhone interacts with the NFC tag, it triggers the designated sequence of actions. For instance, tapping an NFC tag with an iPhone at the entrance of a home could activate a shortcut to turn on smart lights, play a favorite playlist, and set the thermostat to a desired temperature. This integration of NFC with the Shortcuts app offers a personalized and efficient way to streamline daily activities, making technology adapt to individual routines and preferences.

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STMicroelectronics – Diversifying the NFC Chip Market https://gototags.com/articles/stmicroelectronics-diversifying-the-nfc-chip-market Wed, 31 Aug 2022 22:42:34 +0000 https://learn.gototags.com/?p=9270 GoToTags is proud to announce the addition of NFC tag products to the GoToTags catalog featuring STMicroelectronics (ST) NFC chips. In the past NXP has maintained a decisive market dominance over the NFC chip production market.

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STMicroelectronics – Diversifying the NFC Chip Market


GoToTags is proud to announce the addition of NFC tag products to the GoToTags catalog featuring STMicroelectronics (ST) NFC chips. In the past NXP has maintained a decisive market dominance over the NFC chip production market. ST, a well-established manufacturer of electronics, semiconductors, and microchips, has responded, leveraging their expertise to establish themselves as a direct competitor to NXP. In addition to manufacturing NFC controllers to be used in NFC devices, ST has introduced a new high-quality line of NFC chips. GoToTags is now offering the new ST25TN and ST25TV chips in a large variety of ST NFC tag products.


Constraints of an NFC Chip Market Dominance


Previously, the NFC chip market was primarily limited to the offerings created by NXP. This near monopoly on NFC chip technology is rife with problems for companies utilizing these chips. Diversification of supply is crucial to maintaining consistent production and competitive pricing. The COVID pandemic hit the world of chip manufacturing hard, creating a worldwide chip shortage, along with significantly increased demand for similar UHF RFID chips. The shortage is so extreme that governments are stepping in to increase manufacturing capabilities around the globe. The combination of low supply and a single dominant manufacturer drove price increases that went unchecked without competition. Diversification within this virtually single-company industry takes a powerhouse semiconductor production company who is willing to dedicate their expertise and resources to give the NFC chip market a next best (or potentially better) alternative. That is exactly what ST has achieved.


The New STMicroelectronics NFC Chips


Founded in 1987 in Switzerland, STMicroelectronics has a long history of innovation with a focus on reliability and sustainability. Their journey into the world of NFC has produced exciting products which have proven to perform admirably compared to the NXP options. ST now offers a full suite of Type 2 and Type 5 NFC chips that match NXP’s performance and usability at competitive pricing. Prices of ST chips are equal or lower than their NXP counterparts. Additionally, the process of switching from NXP to ST chips is seamless thanks to the layout of ST chips being wire compatible, making it easy for manufacturers to implement an ST NFC chip into an inlay originally designed for use with an NXP chip.

All these factors combine to make the transition from NFC tags with NXP chips to this new collection of ST NFC chips seamless. While the chip inside may have a different name, the functionality and performance are interchangeable for most applications. These are still the same NFC tags companies are accustomed to implementing and end users are comfortable interacting with. This interchangeability does more than give NFC tag users another choice to make. This high-quality alternative will mitigate supply chain issues and lower chip prices over time with the natural progression of business competition.


NXP Chips Vs ST Chips


A comparison matrix of NXP NFC chips to ST NFC chips:



ST NFC Chip Exclusive Feature


ST’s new NFC chips offer similar features as their NXP counterparts (listed above) with a few differences. The Kill Feature is one notable feature that is available on ST chips. A common feature in UHF RFID chips, ST has found benefit in including the Kill Feature in their NFC tags, as well. Once an NFC tag has reached the end of its usefulness, ST NFC tags can be permanently deactivated, rendering it unable to be read or used ever again. This action is used in situations such as preventing tag hijacking and competitors looking to glean information about the usage of NFC tags.


GoToTags and ST


GoToTags has conducted testing on NFC tags containing NFC Forum Type 2 ST25TN and NFC Forum Type 5 ST25TV NFC chips and found equal read and write performance on desktop and smartphone devices compared to their equivalent NXP chips. NFC tags containing ST chips can even be read and encoded with both the GoToTags Windows App and Encoder App. Given these findings and the fact that ST chips are equal or lower cost, we believe that the ST NFC chips are a valid, and oftentimes preferable alternative to the traditional NXP NFC chips.

Simple inlays such as the Type 2 Simple NFC Inlay – ST25TN01K (9CYND9VCEL) and Type 5 Simple NFC Inlay – ST25TV512 (6UMGQPD58N) are ideal products to test how ST chips perform for specific applications, but the full array of inlays and tags are now available for purchase in the GoToTags Store. Most of the GoToTags product catalog can now be made with ST chips via custom order and an ever-growing list of regularly stocked ST NFC tags can be found here. Contact GoToTags today with any questions or to get a sample order for engineering verification.

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iPhone 14 – Updates to NFC and NFC Tags with iOS 16 in 2022 https://gototags.com/articles/iphone-14-updates-to-nfc-and-nfc-tags-with-ios-16-in-2022 Fri, 19 Aug 2022 22:32:31 +0000 https://learn.gototags.com/?p=8482 Apple announced the release of iOS 16 at their annual WWDC event in June 2022. If this release follows the decade-long pattern that we’ve come to expect, iOS 16 and the long-awaited iPhone 14 will most likely make an appearance in September. The list of previewed and presumed features has been explored ad nauseam since the release, but what do these updates mean for the iPhone 14 NFC experience?

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iPhone 14 – Updates to NFC and NFC Tags with iOS 16 in 2022


Apple announced the release of iOS 16 at their annual WWDC event in June 2022. The long-awaited iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max were announced in September 2022. The list of features has been explored ad nauseam since these releases, but what do these updates mean for the iPhone 14 NFC experience? The good news is that Apple is still leaning into NFC technology. They retained the NFC capabilities introduced in previous iOS and iPhone versions and are adding additional features reliant on iPhone NFC technology.

NFC, a type of RFID technology, was first seen in iPhone 6, but the usage was locked down tightly so as to only allow contactless payment via ApplePay. Since the release of iPhone 7 and iOS 11 in 2016 iPhones have contained native hardware to support NFC functionality. Despite the rival Google Android devices having adopted NFC hardware and software as early as 2010, Apple has been very guarded in allowing access to NFC to developers in their native SDKs.

This reluctance to open access to iPhone NFC functionality had been a substantial hindrance to the broader adoption of NFC technology. According to Statista, in February 2012 iOS surpassed 30% market share of smartphone users within the US. That number has only grown, finally surpassing Android’s market share in May 2020, and has held an approximate 50%+ share since. Connected Things progress and widespread adoption could not progress without developer access to iOS NFC.

iPhone 7 and iOS 11 were the first shift towards accessibility for developers and subsequent iOS NFC software improvements in iOS 13 provided developer support for NFC RFID and NFC tags via the Core NFC Framework. In 2019, Apple furthered the drive towards iPhone NFC accessibility with the integration of NFC tags and NFC-based features, allowing consumers to get comfortable with using their phones to interact with real-world things and experiences. Third parties are now able to use the native SDKs to design apps able to read the UID of an NFC chip, a feature that previous iterations had lacked.

Over the last few years, the ability for consumers to interact with touchless information transfers has become a necessity. During the COVID pandemic, NFC and QR code interactions have become more popular and expected by the general population. In addition to NFC tags, iPhone 13 can read QR codes and iPhone 14 will retain this ability. Everything from product offers and website links to app download links, consumers have more reasons than ever to use their iPhone to scan QR codes.

While iPhone 14 and iOS will have the same capabilities as iPhone 13 and iOS 15, they will also have the same limitations. There is still no native support for all basic NFC NDEF record types. For example, an iPhone right out of the box does not have a native action associated with reading an NFC tag encoded with a text NDEF record or contact NDEF record. A third-party app is required for many actions to take place. Not having native support for the common NDEF record types forces companies to have custom apps to use those record types. Any time a custom app is required, consumers become less willing to interact with tags, setting back NFC adoption with each interaction. Hopefully, Apple will add support for these capabilities in future iOS versions and GoToTags has been working with the various parties needed to advocate to make these improvements.

Another continued limitation of iPhone 14 is the inability to use NFC for payment applications beyond ApplePay. However, in April of 2022, the EU announced its intent to investigate what it feels is an unfair blocking of other payment systems on iPhones by Apple. They are stating that NFC and its secure elements access is a necessary component of digital wallets and payment systems and that Apple potentially does not have the right to block third-party service providers from the same NFC features used by ApplePay. The elimination of these roadblocks such as this would advance consumer awareness and usage of NFC, making NFC usage on iPhone and iOS more comfortable and increasing the everyday usage of NFC technology.

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How Changing from Barcodes to NFC Tags Made the Security Services Industry More Trustworthy https://gototags.com/articles/how-changing-from-barcodes-to-nfc-tags-made-the-security-services-industry-more-trustworthy Tue, 16 Aug 2022 19:57:16 +0000 https://learn.gototags.com/?p=7853 Security services is a $132B worldwide industry whose foundation was built on trust. Retailers, local governments, airports, corporate offices, banks, malls, and more trust that guards will execute their assigned patrols at an agreed upon frequency and be present to detect anomalies, deter undesirable activity and to respond when immediate action is necessary. The value of the service is derived from the assured safety of events, facilities, and assets thanks to this scheduled patrol. To prove that value, security companies need high quality and reliable data.

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How Changing from Barcodes to NFC Tags Made the Security Services Industry More Trustworthy


Security services is a $132B worldwide industry whose foundation was built on trust. Retailers, local governments, airports, corporate offices, banks, malls, and more trust that guards will execute their assigned patrols at an agreed upon frequency and be present to detect anomalies, deter undesirable activity and to respond when immediate action is necessary. The value of the service is derived from the assured safety of events, facilities, and assets thanks to this scheduled patrol. To prove that value, security companies need high quality and reliable data.

Before Connected Things technology was adopted by the security industry it was nearly impossible to prove the efficiency and completion of duties. A successful service provider could keep diligent records, engage in rigorous guard selection and training programs. However, verifying all actions were executed as promised proved very difficult. Guards could be trained, but once deployed, how could service providers guarantee that patrols were taking place as they should? Paper logs could be utilized, but they leave too much room for error and the honor system doesn’t make a trustworthy business model.

Security providers needed a way to prove to customers that the job had been executed as promised. They needed verifiable and accurate records confirming a guard visited a scheduled list of locations during their shift – proof of presence. Providers also needed a way to identify training and process optimization opportunities within their offering. They needed Connected Things.


Use of Connected Things for Security Services


Connected Things is the concept of linking a physical Thing to its digital counterpart, bridging the gap between the physical and digital. In the case of security patrols, each guard is a Person with a registered account in the security services software system. The guard has a smartphone with an app (called a Device) to carry with them on their patrols. This makes the Device a reliable proxy for the Person. Connected Things tags are then affixed at the location to be accounted for, making the tag a proxy for a Place.

When a guard on his rounds uses his Device to interact with the tag, a data set of time-coded interactions is built, connecting the Place to the Device used. This sequence is now documented proof that the Person visited the Place in the real world at a particular time. With this technology in place, security firms finally had the ability to prove that a specific guard was present at a specific location at a specific time. This record gives customers data-backed proof in real time that their facility is secure.


The First Iteration of Connected Things in Security Services


Barcodes, specifically QR codes, were the first Connected Things tags to be used to digitize guard check-ins. Barcodes rely on a printed pattern of black and white areas to store information that is read by a reader using visible light from either a dedicated barcode scanner or using ambient light and a smartphone’s camera. Each barcode is correlated within software designed for guard check-ins to the location it is placed, and security guards can easily scan the codes along their tour.

Barcodes are cheap to create and the QR code variety can store an impressive amount of data for their format (huge ones can even store the entire game Snake). They became widely used throughout the industry for their ability to validate services had been rendered as promised.


The Problem with Barcodes


Barcodes are a great solution for many sectors and have solved tough problems for the security services industry. However, it became quickly apparent that QR codes were not the right Connected Things technology for every job.


Environmental Issues


To begin with, barcodes are not ideal for low-light locations due to their dependency on physical light. While it is not an insurmountable issue, it is a problem that needs to be addressed in the implementation process. Inclement weather can also wear away at the tag, rendering it unreadable. Finding a spot to affix the tag that is protected from the elements yet still accessible to a visible light scanner is not an achievable feat at all checkpoints.


Ease of Tag Disablement


Barcodes also fall victim to the human element. A bad actor or bored teenager can easily deactivate a barcode with a sticker or a pen; a clear example of the pen being mightier than the sword. Subversion tactics get even more creative as barcodes become more prevalent. Some enthusiasts even train themselves to read linear barcodes by sight.

If a guard is unable to successfully interact with a tag in a particular place, the guard cannot generate a digital record that they were at that place. While Connected Things technologies are extremely reliable when implemented and maintained correctly, subversion by malicious actors is always a threat, and are the main source of technical breakdowns that lead to a failed Connected Things interaction in security settings.


Barcode Tag Duplication


Malicious intent isn’t the only culprit to data fidelity failure. Even the best-trained, professional, and well-intentioned guards can fall victim to their own psychology and seek shortcuts to executing their duties. For example, a guard that is highly knowledgeable about a building they are securing may judge a particular checkpoint on their rounds to be so low risk as to not be mandatory to visit as often as the schedule specifies. They may then find technical workarounds to generate a record of a visit without actually visiting the place by taking a picture of the tag and printing a duplicate. This action breaks the critical assumption that each tag is a proxy for a specific place.

The value of a tag for security providers is its ability to be a perfect unique proxy for a location. The biggest flaw in using barcodes for security applications is that they can be easily duplicated. Technology advanced and suddenly everyone has a camera in their pocket capable of duplicating the barcode and transporting it elsewhere. An easily duplicated tag cannot be relied upon as confirmation that a guard was indeed present at that location at the time of scanning.


The Exponential Cost


While barcodes are cheap to deploy initially, their vulnerability to destruction and duplication means they can be disabled repeatedly. Replacing a barcode tag can incur three types of costs and in the case of security services, all three come into play. First you have the cost of the tag itself. Replacing one might not be a huge blow to the budget, but repeated petty vandalism quickly becomes a costly operational nuisance.

Second is the human time cost. A damaged or disabled tag requires a person to travel to the location to identify the bad tag, remove the tag, come back later to install the new tag, and update the software to correlate the new tag with that location. In situations where tags are being disabled repeatedly, this process is a tedious waste of resources.

Third is the opportunity cost. During the time period between the destruction of the tag to its replacement and establishment within the software, value and revenue can be lost. While a tag is out of commission, digital records are interrupted. Reporting falls back to unreliable analog methods, destroying the continuity and reliability of the data collected for that location. The damage to data quality when tags are out of service cuts to the core of the security industry’s value proposition and is a major liability for the use of barcode tags in a security setting.


How NFC Changed the Game


Not all projects need the highest quality data, but in the security services world, data fidelity is the difference between success and failure. Barcodes solved many problems for the security services industries, but they did not go far enough for high traffic areas and high value assets. Fixing this shortcoming didn’t require the implementation of a completely new technology, just a shift in one aspect of the Connected Things system – the tag type. Enter NFC tags.

NFC tags have fundamental differences from barcodes that give them the capability of being more secure and provide a more complete data picture than a barcode ever could. While barcodes utilize visible light, NFC utilizes an RF field. NFC tags use an RF signal generated by a reader to energize a tiny integrated circuit that stores data, requiring no separate power source. The information encoded to the tag is stored within the chip versus the visible matrix of markings printed on the surface of the tag, making NFC tags immune to the scribbles that would disable a barcode. An NFC tag requires destruction of the chip or antenna assembly to disable functionality.

Different tags are designed to withstand varying degrees of wear and tear. The array of available NFC tags includes options that can withstand wet conditions, temperature fluctuations, a degree of physical impact, and even laundering. Some NFC tags can even be hidden within products and structures to prevent bad actors from knowing the tag is present. They can be innocuously integrated into a location only the guards are aware of, like behind light switch covers or even embedded in plaster walls. A QR code is quickly identifiable as something with information and purpose, making it a tempting target for opportunists. An NFC tag’s ability to be unseen greatly reduces loss and damage operational costs for the simple fact that only a select few know it exists.

The ability to utilize NFC tags in a more tamper-resistant way already elevates them above barcodes in a security setting, but the benefits go even deeper. Each NFC tag has a chip, each with its own unique identifier (UID), which is a read-only ID encoded by the manufacturer onto the chip. When used correctly, NFC tags are much more difficult to clone than barcodes. While data encoded on an NFC tag can be cloned, this presents a far greater technical challenge than cloning a barcode.

The most secure way to use NFC tags in a security application is to incorporate the tag’s unique, manufacturer-supplied, read-only UID. This UID is immutable—if the tag is functioning it will always be able to identify itself uniquely among all NFC tags. Relying only on the user-encoded NDEF memory leaves NFC tags nearly as vulnerable to cloning as barcodes. Mobile app developers should also ensure their software validates the unique signature of the NFC chip in each tag. This signature offers proof the tag comes from a trusted manufacturer.

More readers are now capable of reading the UID directly off the chip, eliminating the need for earlier workarounds such as UID encoding. In addition to standalone NFC readers, both Android and iPhones can now verify the UID. Android has had this capability since Android 4.4. While iPhones have had a certain level of NFC capability since iPhone 6, iPhone 13 and the soon-to-be-released iPhone 14 are both capable of reading the UID on an NFC tag via native SDKs.


The NFC Difference


Deployment of Connected Things is well underway on a large scale within the securities services industry. Don’t be surprised if you haven’t heard about it before; this has been accomplished behind-the-scenes for the same reason NFC tags are often hidden from sight. Security firms, including major players like Allied Universal and Trackforce, have been using NFC tags placed at checkpoints within secured areas along the route patrolled by guards.

Beyond the data’s value to customers, security providers also use this information to improve their offerings. This accuracy-rich data also allows companies to recognize opportunities for optimization. By calculating the average time it takes a guard to complete their rounds, they can identify outliers who may need more training to stay efficient. Firms can also build more accurate quotes for customers, having an exact understanding of the manpower that is required to cover similar situations in the past. Depending on the software being used, time stamp accuracy can be calculated down to the millisecond or better, giving firms the opportunity to maximize the use of each guard.

Correctly configured NFC systems are finally giving guard tours the trustworthy assurance of proper execution that firms and customers demand.


Choosing the Correct NFC Tag


While NFC tags are better suited for security than barcodes, it is important to choose the right NFC tag for your application. Each situation and application has unique considerations to insure tags function properly and stay operational as long as possible. It’s best to discuss your specific needs with GoToTags experts, but let’s discuss the biggest considerations you’ll need to keep in mind when choosing an NFC tag.

For security services, NFC Tokens are most commonly used. Tokens are a great option because they are rigid and are designed to hold up to the elements in varying degrees. When you’re looking for the ideal tag for your needs, ask yourself the following questions:


What surface will my tag be attached to?


This question brings up several variables. The shape of the mounting surface may inform what type of tag you should use. Curved surfaces require the flexibility of an inlay or sticker. If the mounting surface is metal, electronic, or magnetic, you will need to choose an on-metal tag. These tags have a layer of ferrite shielding that allows the tag to function on these surfaces when a traditional tag would not. Other surfaces have their own challenges that need to be addressed.

Another decision that will be determined by the mounting surface is how you intend the tag to be attached. If it is a material that can be drilled into, you might want a tag that has both adhesive on the back and a center hole for extra secure mounting with a screw or nail.


How will the tag be encoded?


NFC tags can either be purchased pre-encoded from the GoToTags store or firms can encode their own tags. Whether you buy pre-encoded tags or encode your own, the data encoded on the tags should be optimized for security and to make cloning impossible.


Why Buy NFC Tags from GoToTags


GoToTags works with major security services providers around the globe and has sold millions of NFC tags for security firms. GoToTags often works with corporate offices for tag selection, encoding data, and creates purchasing agreements to facilitate the ordering of NFC tags by field offices. These purchasing agreements allow GoToTags to know the volumes a customer will need in the future and maintain stock levels that are high enough to fill future orders. GoToTags also helps orchestrate general education on NFC, encoding, and security best practices like avoiding UIDs encoded into the NDEF user memory. We can even set up landing pages for field offices to purchase from directly with fast delivery from our locations in the US and Canada.

Pre-encoding by our expert team also ensures that every tag received will have consistent and reliable manufacturing quality. Retailers such as Amazon and its individual sellers do not offer pre-encoding services. If a security firm buys tags from these sources, they should plan to orchestrate encoding themselves after taking delivery of the tags.


Do You Have Next-Gen Data Quality?


The move to use of Connected Things technologies in the security industry has made it clear that the core value offered by security firms rests in their ability to assure customers their data is accurate. As barcode and NFC Connected Things tag technologies both advance and proliferate, firms should continue to ask themselves if their approach is maximizing the value of their data. Contact GoToTags if your firm would like help developing a Connected Things strategy that minimizes vulnerabilities and maximizes data value.

The post How Changing from Barcodes to NFC Tags Made the Security Services Industry More Trustworthy appeared first on GoToTags.

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iPhone 13 – Using NFC and NFC Tags with iOS 15 in 2021 https://gototags.com/articles/iphone-13-using-nfc-and-nfc-tags-with-ios-15-in-2021 Mon, 13 Sep 2021 18:02:18 +0000 https://learn.gototags.com/?p=7253 Apple’s September “Special Event” for 2021 (video below) has followed the theme of the past ten years with the announcement of new iPhone models including the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max (whew!), complementing Apple’s announcement of iOS 15 in June. Like all iPhones since the iPhone 7, released in 2016 alongside iOS 11, the new iPhones feature native software and hardware support for NFC functionality. While the iPhone 6 supported NFC for contactless payment only via Apple Pay, previous iPhones did not support NFC. This lack of NFC capabilities contrasted with Google’s Android devices, which had adopted NFC hardware and software support in late 2010 and has been included in almost all Android phones since.

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iphone 13 ios 15 nfc tag september 2021

iPhone 13 – Using NFC and NFC Tags with iOS 15 in 2021


Apple’s September “Special Event” for 2021 (video below) has followed the theme of the past ten years with the announcement of new iPhone models including the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max (whew!), complementing Apple’s announcement of iOS 15 in June. Like all iPhones since the iPhone 7, released in 2016 alongside iOS 11, the new iPhones feature native software and hardware support for NFC functionality. While the iPhone 6 supported NFC for contactless payment only via Apple Pay, previous iPhones did not support NFC. This lack of NFC capabilities contrasted with Google’s Android devices, which had adopted NFC hardware and software support in late 2010 and has been included in almost all Android phones since.

The iPhone’s substantial market share during the 2010 to 2016 period when it did not support NFC posed a major roadblock to widespread consumer NFC adoption. Companies were hesitant to invest in NFC if iPhone users were unable to use the technology, and as a result, the Connected Things environment that NFC enables was also hampered. Since the iPhone 7 and iOS 11, subsequent NFC software improvements in iOS 13, and developer support for NFC and NFC tags via the Core NFC Framework, the technology side of the Connected Things equation has been established across the smartphone market. The other side of the Connected Things equation pertains to consumer education and behavior, which Apple has been ingeniously working to establish.

Since 2019, Apple has been integrating NFC tags and NFC features into more of its own product suite, teaching consumers that their iPhone is a “magic wand” for interacting with things in the physical world. With the technology and consumer education sides of the Connected Things equation beginning to balance, consumer adoption of NFC is now significant and growing. Companies worldwide are using NFC and NFC tags to engage with customers, protect against counterfeit products, create interactive games, track physical assets and much more (read more). GoToTags has seen projects increase in size to millions of NFC tags annually, with project plans for 10s of millions of NFC tags for 2022 and beyond. Major software companies, interactive agencies and labeling and packaging companies are gearing up for this significant growth in Connected Things projects.

In this article, we’ll discuss all the ways the iPhone “magic wand” can do with NFC and NFC tags.

Contactless Payments with Apple Pay

Users can pay for purchases with their credit and debit cards at contactless payment terminals via NFC based Apple Pay. Contactless transactions are more secure than older swipe based transactions and Apple claims that Apple Pay is accepted at over 85% of retailers in the USA and growing worldwide. Apple Pay was the first usage of NFC in the iPhone in 2014 with the iPhone 6; this was a big moment for the NFC industry as it had been impatiently waiting ever since Googles’ Android added support for NFC in late 2010. However, the Connected Things usage of NFC was dismayed as the iPhone 6 could not work with NFC tags nor could developers create 3rd party apps that used NFC. This was quickly resolved the next year with the iPhone 7. A major benefit of contactless payments for Connected Things is teaching users how to use their NFC enabled iPhone; this include where to hold the phone against the terminal, how long to hold it there and generally increasing the trust in NFC technology.

apple pay logo nfc contactless transaction

3rd Party iPhone NFC Apps with Core NFC Framework

Software developers can create 3rd party iPhone apps that use NFC via the iOS Core NFC Framework. This gives apps complete* access to the NFC controller in the iPhone and software support for the low-level NFC chip standards and protocols (ISO 7816, ISO 15693…) needed to read NFC tags and encode NFC tags. Apple did stumble with Core NFC at first as it took them several years of iOS releases to finally allow for a complete and useful NFC framework; there were previous limitations in iOS including not having access to the NFC chip UID, only supporting NFC tags that were NDEF encoded and a couple other issues. All of that has since been resolved, and 3rd party apps can use NFC going back to the iPhone 7. There is one remaining limitation that Core NFC can not be used for payment related apps as this would be a competitor to Apple Pay. There are several campaigns and lawsuits relating to this.

ios core nfc ready to scan popup notification iphone read nfc tag

Reading and Encoding NFC Tags

The iOS Core NFC framework allows 3rd party developers to create iPhone apps that use NFC. One of the biggest usages of this is for apps to read and encode NFC tags to perform actions on the iPhone. NFC tags are small physical items that are being embedded into products, added to product packaging and labeling, used for NFC games, attached to boxes/crates/shelves and items for asset tracking and many more usages. An NFC chip has a unique ID and a small amount of user memory, often used to store NDEF records. The iPhone supports all NFC Forum tag types, with Type 2 and Type 5 being the most popular NFC chip types. This is the core of Connected Things and creates a connection between things in the physical word and their corresponding digital identities and experiences. There are many existing iPhone apps that use NFC tags to enhance their experience and usability. The GoToTags Store is a worldwide supplier of blank and custom NFC tags and can encode NFC tags per customer requirements.

nfc tag nfc token gototags

No App Required – Background NFC Tag Reading

While it’s great that app developers can create 3rd party apps that use rich NFC functionality, the biggest downside is that consumers have to download an app and companies have to build an app to download. This is a significant hurdle to overcome for Connected Things projects which can not be ignored. Is a consumer really going to download an app to watch a video about the bottle of wine? Probably not. This is why Apple added Background NFC Tag Reading in 2018 with the iPhone XR/XS, and Android has had similar functionality since 2010. Background NFC Tag Reading allows for basic NFC tag functionality to happen natively on an iPhone without a 3rd party NFC app or even an app running in the foreground. The most popular and useful example is when an NFC tag is encoded with an NDEF website record; when an iPhone interacts with the NFC tag the Safari app will open the URL from the NFC chip in a browser. This allows companies to move their software to the web; likely to existing web applications and content they already have in place. Examples include mobile landing pages, YouTube videos, social media profiles, eCommerce systems and much more. When coupled with an online platform such as the GoToTags Cloud, companies can build rich engagement experiences around these NFC tag interactions and get real-time data about their physical items, the way they do with Google Analytics today for their digital properties. 3rd party apps can also leverage Background NFC Tag Reading to improve their NFC tag reading user experience.

iphone ios background nfc tag reading ndef website record browser gototags.com

App-less iPhones Apps with NFC App Clips

A solution that Apple has come up with to the problem of consumers not wanting to download an app is App Clips. An App Clip is mini app for the iPhone that is launched when an NFC tag or a specialized barcode is interacted with by an iPhone; these tags are called App Clip Codes. Both the NFC tag and barcode in the App Clip code contain a special URL that the iPhone detects as an App Clip and subsequently downloads and runs the app. The user does not have to go through the process of installing the app via the App Store as it happens as a part of the tag interaction. App Clips have several limitations including download size, permissions and network access; they are a good solution for the middle-ground between a web based experience and a full app experience. Google has a similar concept with Android Instant Apps, but unfortunately those apps can not use NFC functionality. However App Clips have limited usage in practice outside of gaming apps, but the potential is there especially for Connected Things projects that need direct access to the NFC chip for features such as product authentication.

apple app clip nfc code ios iphone

Find Lost Items with Apple AirTag

A good example of Apple dogfooding NFC tags in their own product ecosystem is AirTag. AirTag is a small powered tag that is affixed to a physical item that allows an iPhone to track its location and if that item is lost go to a recovery mode to find the lost item. AirTag uses two tag technologies; NFC for close range tag identification and UWB (ultra-wideband) for longer range direction and distance location. When an iPhone is held near an AirTag, it detects the NFC tag and then responds; how it responds is based on if it is the owner of that AirTag and if that AirTag is in recovery mode or not. Companies such as Tile have a similar product, but the Apple magic comes from the broad adoption of the iPhone, as all iPhone models since the iPhone 11 have the ability to detect an AirTag when in recovery mode, thereby significantly increasing the likelihood that someone with an iPhone will find your lost item.

PS, our CEO lost an AirTag at the beach on the Columbia River in Vantage, WA if you want a real world example; battery will be good until summer 2022.

apple airtag ios uwb nfc ultrawide band lost find tag

iPhone Automation with NFC Triggered Shortcuts

A popular use of NFC tags among technical enthusiasts has been to automate actions on their phone to perform commonly used tasks. Apple’s phone automation app is Shortcuts and Android has had several similar apps including Trigger and the old Samsung TecTile. Examples of phone automation include going into different modes (night, meetings, bedtime…), calculating tips, playing favorite songs and now with the inclusion of HomeKit, Shortcuts can be used to control home automation via NFC tags as well. A Shortcut needs to be triggered, and an NFC tag is a great physical “button” to trigger these workflows. While Shortcuts are an interesting technical feature for individuals, they have limited use by companies that want to promote a product or campaign for Connected Things.

ios shortcuts app iphone nfc trigger automation

NFC Enabled Identification – Drivers License, Passport, Loyalty, Transit…

One of the biggest areas in which Apple is pushing NFC functionality is in Apple Wallet. Aptly named, Apple Wallet’s intention is to replace your physical wallet including all cards in it. The first big usage of Apple Wallet was to store your bank cards for Apple Pay, but now Apple is expanding this. Apple has announced and released the ability to have a country’s passports, state identification and driver’s licenses, loyalty and rewards cards, transportation tickets and more. Many of these “cards” need to be secured, and NFC is used as the communication mechanism between the iPhone and external NFC enabled devices. Apple has now moved outside the wallet to the pocket, with NFC keys for cars and locks starting to appear. This is a good example of how secure, near-field communication between devices can be implemented with NFC.

apple wallet nfc contactless identification card id passport drivers license

Recognize Accessories with NFC Enabled MagSafe

Along with the release of the iPhone 12 in 2020, Apple announced a new MagSafe accessory line for smart accessories. This new MagSafe includes additional NFC functionality which is used by the iPhone to detect, identify and react to different MagSafe accessories including car docks, grips, cases and more. This is probably the most esoteric use of NFC in the iPhone which has seen limited adoption.

If you know of a good example of an NFC enabled MagSafe accessory, let us know!

apple magsafe nfc accessories charge

As you can see, Apple has fully embraced NFC and NFC tags in the iPhone and continues to add new NFC features and NFC enabled products into their ecosystem. Users are becoming more aware of how to use these features which in turn allows for business to also deploy NFC for a variety of use cases. This trend will likely continue with iOS 16 and the iPhone 14 in 2022 and beyond.

We’ll see you then!

Apple Special Event Live Stream – September 14th, 2021


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How COVID Made QR Codes Cool https://gototags.com/articles/how-covid-made-qr-codes-cool Mon, 23 Aug 2021 20:48:22 +0000 https://learn.gototags.com/?p=6978 There is a long list of formerly denigrated technologies that have since become key components of the modern world. The bicycle, the car, answering machines, and laptops were all considered dubious fads when they first emerged. In each case, it took some calamity, innovation, or critical mass of adoption before they wormed their way into the realm of the essential.

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qr code covid-19 popular 2020 2021

How COVID Made QR Codes Cool


There is a long list of formerly denigrated technologies that have since become key components of the modern world. The bicycle, the car, answering machines, and laptops were all considered dubious fads when they first emerged. In each case, it took some calamity, innovation, or critical mass of adoption before they wormed their way into the realm of the essential.

Until early 2020, it was unclear whether QR codes would end up in the “formerly denigrated” camp or slide into the heap of forgotten fads alongside Pogs and the jet car. Fortunately for QR codes, a combination of quiet innovation and the calamity of the COVID-19 pandemic have converted them in the public mind from a silly marketing gimmick to a critical component of the public health infrastructure. Suddenly key components of life, QR codes are poised to get taken seriously again as a primary tag technology for Connected Things projects.


Not all fun and games


Until 2020, most western consumers associated QR codes primarily with a complicated and fruitless appendage to advertisements. Encounter a QR code and you’d have to download a third-party app then point your (possibly bad) phone camera at the code, which is simply a two dimensional barcode format often pointing to a URL or identifier, just to be taken to a corporate homepage that may or may not be optimized for mobile.

In spite of the reputation for redundant marketing kitschiness they ended up with, QR codes started as—and remain—a serious efficiency innovation in manufacturing and factory automation. Japanese automakers in the mid 1990s were among the first users of QR codes, deploying them to track and catalogue parts on the assembly line and in the warehouse. From the modern Connected Things perspective, it’s clear that they were on to something with their particular QR code use cases. Fundamentally, the technology is an excellent way to store machine-readable data in a printed format—and quite a bit of data as well. A standard QR code can hold up to 3 Kb of data, enough to comfortably store all the preceding text in this article in plain text format.

In addition to their machine-readability and remarkable data storage capabilities, QR codes are extremely cheap. Bulk QR codes are the kind simply added to existing artwork (like those on advertisements). Any copies of the material containing the QR code store the same data, and they’re totally free. Variable QR codes store different data on each individual printed QR code (like those used to track parts in a factory), and require a special printing process to create, but that only adds between $0.005 and $0.01 per QR code to basic printing costs. The cost, even for slightly more complex variable QR codes, is essentially free—which may not have helped their pre-pandemic reputation.


From may as well to MUST


QR codes may be essentially free, but that doesn’t mean they’re worthwhile for every use case. Marketers and advertisers were able to make a low-risk bet on including QR codes in just about everything without worrying too much about whether they’d be widely used or what the user experience would be like. Many organizations, from top tier ad agencies to local cafes, took a may-as-well attitude, adding QR codes for the small percentage of consumers in the west who bought into the QR “cool” that was far more widespread in east Asian countries.

This low-risk, low-investment bet may have played well to a small number of enthusiasts, but left most people ignoring QR codes or rolling their eyes at the poor user experience. That all changed when it suddenly became a health hazard to touch menus, gas pumps, fliers, ticket and beverage machines, and more.

The COVID-19 pandemic quickly converted QR codes from a may-as-well redundant appendage to the only way to safely interact with many public objects. QR codes for interacting with—or replacing—physical objects became a virus mitigation tool as serious as masks, social distancing, and the promise of a vaccine. Consumers who previously saw the technology as a fad soon learned how to use QR codes and found that between the time they had formed their impressions of the technology and the time they were forced to begin using it, the user experience had improved significantly.


Quiet (and not so quiet) innovation


While consumers were sorting themselves into QR-fans and QR-skeptics, Apple and Google were adding native QR code and NFC tag support to iOS and Android operating systems. Now, all that was needed was opening a phone’s camera app and pointing the (much improved) camera at the QR code. This step removed a key barrier that had long hindered QR code adoption by consumers: the need to use a third-party app. Native support made it easy for everyone to start scanning QR codes, but it also signaled to consumers that the technology was now mature and mainstream.

Once nudged into using QR codes by the pandemic, first-time users found it was a lot easier and the experience better than they had imagined. During the pandemic, QR codes became the only way to do things like read a menu or buy a ticket, and the acceptance of “mobile first” web design also meant the experience of using traditional QR codes delivering simple web links was much improved as well.

With the closure of businesses and stay-at-home orders in place, QR codes’ unique ability to connect consumers directly with ecommerce platforms allowed brick-and-mortar businesses to offer customers an easy way to order contactless takeout food and drink and connect with their products and services online. Organizations were forced to quickly rethink their entire business models, and in many cases the contactless digital connection offered by QR codes became an essential rather than peripheral part of their operations.


QR codes are cool again


The COVID-19 pandemic has shaken up the way we live our lives and do business. Many of the fruits of this shakeup will outlast the eventual decline of the pandemic itself. Consumers are now used to doing more kinds of business, including business with local stores and restaurants, online. The pandemic has forced QR code technology to return to its roots, connecting physical things to the digital environment in meaningful and uniquely valuable ways.

Now better and much more fundamental to the way we do business, QR codes are quickly becoming as cool in the west as they have been in Asia for years. Riding this recent wave of QR cool, services have arisen that allow users to create “custom” QR codes, taking the cool factor to the next level by creating more visually appealing QR code matrixes. While the basic applications of QR codes are returning to their serious industrial roots, the trend of visually interesting “custom” QR codes is diverging from that tradition, which may cause problems for some QR code use cases.


When form doesn’t follow function


Custom QR codes by nature diverge from the standards set to ensure QR codes work properly. They include non-standard patterns of dots and eyes and non-rectangular dots and eyes, as well as multiple and variable colors, integration of graphics, and more. For many consumer camera-based QR code use cases, these custom designs work just fine. Organizations interested in capitalizing on the cool QR trend should be aware that for industrial applications and non-camera barcode readers, these custom codes can cause serious functionality problems (video below). The process of printing custom QR codes also exceeds the standards of traditional barcode printing. As such, creating a series of QR codes with different data on each one becomes much more involved.

There’s no doubt that custom QR codes can look very cool, and for the right applications they could be a great way to deploy QR code technology in its most modern visual form factor. Before jumping headfirst into custom QR codes, organizations should understand their limitations (and the limitations of QR codes in general), and how they can be used in conjunction with other tag technologies to connect the digital and physical worlds.


QR Codes + NFC Tags


The quiet innovation Apple and Google did to get native support of QR codes on nearly all smartphones has been mirrored on the hardware side. Most smartphones available today have native hardware and software support for NFC tag technology as well. NFC tags use RFID and an imbedded NFC chip to allow phones to interact with the physical world, rather than QR codes’ visual, barcode technology. NFC tags can store more data and offer security advantages over QR codes. Because of their visual nature, QR codes are very easy to clone—all it takes is a photocopier, scanner, or camera to create an exact copy. NFC tags rely on protocols that have built in security to make cloning much harder, but they’re clearly more expensive (it’s hard to compete with essentially free).
Companies should also be cautious about the URLs their QR codes point to. In 2015, the food company Heinz made headlines when they allowed a promotional URL linked to a QR code on ketchup bottles to lapse. The URL was later obtained by a website featuring adult content. While these kinds of gaffes are more and more the purview of the old, less popular approach to marketing with QR codes, the incident highlights the need to work with tag technology experts as well as marketing experts to ensure security and intended functionality of QR codes for promotions.

GoToTags routinely works with customers to determine which tag technology (or combination of technologies) is best for their project. Particularly in light of QR codes’ recent rise to popularity, a combination of NFC and barcode tag technology is often a solution for serious, durable, and on-product tag applications. QR codes printed on NFC tags allow consumers to interact with the tag in multiple smartphone-native ways, increasing the chance they’ll interact with the tag successfully. While NFC technology continues to improve and costs continue to fall in the long run, QR codes will remain an excellent (and suddenly cool) low-cost option for the foreseeable future.

The post How COVID Made QR Codes Cool appeared first on GoToTags.

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Beat the NFC Chip Shortage — Start Planning Now https://gototags.com/articles/beat-the-nfc-chip-shortage-start-planning-now Mon, 19 Jul 2021 19:00:08 +0000 https://learn.gototags.com/?p=5665 Over the past fifteen months, it’s become clear that while global supply chains are efficient, they're also brittle. Unprecedented demand patterns during the COVID-19 pandemic led to shortages of toilet paper, hand sanitizer, and N95 masks, and the pandemic disrupted labor markets and production. Pandemic disruptions have now revealed a brittleness in semiconductor supply chains that has been building for at least two decades, putting nearly all chips used in consumer products and industrial and commercial processes in short supply. Automotive ECUs, microcontrollers for factory automation, medical devices, gaming consoles, smart toasters—nearly everything requiring semiconductors—are affected.

The post Beat the NFC Chip Shortage — Start Planning Now appeared first on GoToTags.

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nfc chip shortage factory machine

Beat the NFC Chip Shortage — Start Planning Now


Over the past fifteen months, it’s become clear that while global supply chains are efficient, they’re also brittle. Unprecedented demand patterns during the COVID-19 pandemic led to shortages of toilet paper, hand sanitizer, and N95 masks. The pandemic also significantly disrupted labor markets and production. Pandemic disruptions have now revealed a brittleness in semiconductor supply chains that has been building for at least two decades, putting nearly all chips used in consumer products and industrial and commercial processes in short supply. Automotive ECUs, microcontrollers for factory automation, medical devices, gaming consoles, smart toasters—nearly everything requiring semiconductors—are affected.

Unfortunately, NFC, UHF RFID chips and NFC controllers are no exception to these shortages. Factories in China have reported price increases and dwindling supply for chips including the widely-used NXP NTAG213 as well as its less widely-used sibling NTAG215. The MIFARE Ultralight and Ultralight EV1 have long been more difficult to source, a problem that may be exacerbated by the current shortage. Production lead times are also increasing as a limited number of advanced semiconductor foundries are struggling to meet demand and shipping disruptions are causing delays.


From Chip to Tag


NFC chip shortages create downstream disruptions as chips are incorporated into final product NFC tags. NFC chips are bonded to antennas to create NFC inlays which are then converted into NFC tags in the form of cards, stickers, tokens, key fobs, badges, wristbands, and more. Custom products like NFC stickers and cards printed with custom graphics always have longer lead times than off-the-shelf products, but chip shortages mean that firms will need to plan even further ahead to keep custom tag projects on schedule.

GoToTags is taking action to ensure chip shortages have as small an impact as possible on our customers’ projects, whether they’re using off-the-shelf tags or creating custom tags. By planning ahead and thinking creatively, companies deploying NFC tags can avoid many of the problems posed by the shortage.

In this post, we’ll discuss why these shortages are happening now, why they’re affecting NFC chips, and the steps GoToTags is taking to insulate our customers from their effects. Most importantly, we’ll detail how firms deploying NFC tags over the next twelve to eighteen months should adapt their project planning to minimize the potential for unexpected delays.


Efficient but Brittle


In 2021, a global chip shortage is a major problem. A wide array of products now contain integrated circuits and unavailability of chips for these products is delaying their production. However, part of the reason for the shortage is the very supply chain innovations that helped make smart products ubiquitous in the first place.

Since the early 2000s, chips have been getting more complex, compact, and capable, and the tools and knowledge to manufacture them have been getting more specialized. The industry discovered that consolidating these advancing tools and knowledge sets into fewer, more specialized manufacturers offered significant cost advantages compared to a distributed manufacturing model.

Today, major chip companies like AMD and Qualcomm do still design their own chips, but outsource their manufacture to a handful of specialized foundries (many in China) like Taiwan Semiconductor Manufacturing Company (TSMC) and Samsung Electronics. While NFC and UHF RFID chips are relatively simple, cheap, and easy to manufacture, consolidation means that in the midst of market disruptions, they are now competing with every other chip type for manufacture.


What the Industry is Doing


It has taken a pandemic for the semiconductor industry to reevaluate its consolidated manufacturing model, but the good news is that major semiconductor manufacturers are taking steps to insulate chip availability from future economic disruptions. Intel and TSMC are both building new fabrication plants in the US. Intel is also entering the market as a manufacturer of chips for other firms, offering more capacity and a domestic alternative to overseas fabricators more exposed to political and trade disruptions.

Chip foundries take time to build, so the security offered by these new projects may take a few years to be fully realized. Market predictions are difficult to make, but the next twelve to eighteen months of continued uncertainty may prove to be the high point of shortage-induced disruption.


What GoToTags is Doing


GoToTags is working to ensure our inventory of commonly used products remains sufficient to meet our customers’ needs. Tactically, we’re working closely with our network of suppliers to avoid price increases while maintaining availability. As we monitor the market for NFC and UHF RFID chips closely, we’ll continue to keep customers informed on how the ongoing shortage will affect projects and the actions they’ll need to take to insulate themselves.

Strategically, we’re strengthening our partnerships with chip manufactures including NXP, STMicroelectronics and EM Microelectronic to ensure a reliable supply of NFC chip wafers. As we continue to invest in more of the chip supply chain, we’ll have more control over availability.

We’re confident that most of our standard inventory products won’t become unavailable or face major price increases. Custom products including NFC stickers and cards will pose more lead time and availability challenges industry-wide, but many of these challenges can be managed. GoToTags will work with you to develop a strategy for your custom product projects, beginning with the first steps discussed below.


Starting Your Beat-the-Shortage Strategy


#1 Flexibility

Fortunately, NFC and UHF RFID chips offer a certain level of interchangeability. If a chosen chip type becomes unavailable, we’ll work with you to understand your project requirements and match them to the features and capabilities of alternative chips.

For example, the NTAG213 chip is widely used and particularly exposed to the shortage, but NTAG215 and NTAG216 chips can cover its duties. Depending on memory requirements, the reverse is also true. NXP’s MIFARE series including the Ultralight EV1 can also substitute for many applications of NTAG series chips, as can chips from other manufacturers like STMicroelectronics. In most cases, there’s an alternative chip type that can meet project needs within their feature variations.


#2 Lead Times

Lead times may be up to two times longer than normal during the shortage. Planning far ahead is essential to the success of projects involving custom products. Now is the time for companies planning NFC and UHF RFID projects to meet internally and map their needs for the next twelve to eighteen months as best as possible.


#3 Expertise

GoToTags balances the capacity to support big customer projects with the personalized service of our small team of experts. As you start to define your needs for the near future, we invite you to contact us and continue the conversation about how you can beat the global chip shortage.


Don’t Panic


After more than a year of COVID-19 and labor market disruptions, increasing inflation, and generally unusual economic swings, a global chip shortage isn’t helping anyone’s sense of trust or security in global markets. The good news is that this crisis is weatherable both by individual firms who can plan ahead and by the industry. It’s leading to long term changes that may make chip availability more stable in the long run.

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Local businesses find success during pandemic chaos – Spokesman Review https://gototags.com/articles/local-businesses-find-success-during-pandemic-chaos-spokesman-review Mon, 22 Mar 2021 07:55:39 +0000 https://learn.gototags.com/?p=12569 A decade ago, Craig Tadlock had a vision that, at some point, businesses would employ an electronic tagging system that could allow consumers to conduct touchless transactions, among other things.

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Local businesses find success during pandemic chaos – Spokesman Review


The Spokesman-Review

A decade ago, Craig Tadlock had a vision that, at some point, businesses would employ an electronic tagging system that could allow consumers to conduct touchless transactions, among other things.

“COVID brought home the need to modernize the whole chain,” Tadlock continued. “I feel like the world drove into our lane.”

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GoToTags Hires Jon Garrison as COO/CFO https://gototags.com/articles/gototags-hires-jon-garrison-as-coo-cfo Thu, 06 Feb 2020 01:29:14 +0000 https://learn.gototags.com/?p=12997 Jon Garrison felt it just made sense. Spokane demonstrated a progressing technology scene in a region that continued to attract talent due to aspects of a quality living like affordability and access to outdoor activities.

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gototags hires jon garrison cfo coo spokane

GoToTags Hires Jon Garrison as COO/CFO


Jon Garrison felt it just made sense. Spokane demonstrated a progressing technology scene in a region that continued to attract talent due to aspects of a quality living like affordability and access to outdoor activities. Garrison knew that GoToTags, itself a recent transfer from Seattle, aligned with his life outlook. GoToTags also held the appeal of an international company transacting across six continents.

For over 10 years Garrison held various positions as the regional and country CFO for a Fortune 500 broadband and cable TV provider in Europe during a time of rapid progression. His focus was to create a seamless connection between the consumer and their chosen content (video, online content, or data) and connecting people to one another (fixed and mobile; voice and data). In those 10 years broadband quickly developed on three fronts: access for and uptake by customers, exponential capacity increases supporting growth in demand, and exponential speed increases facilitating new content use over broadband. The developments during this time enabled on-demand programming, online gaming, and the Internet of Things.

Connected Things became the next development in the digital world as it moved toward the potential for most physical things to have a digital identity. Connected Things simplified the digital engagement since it did not require the physical object to have a powered connection to Wi-Fi or cellular like the Internet of Things does.

GoToTags connected physical things to digital experiences. Simply tapping an enabled smart-phone to a digital tag brought the digital experience relating to that product to your screen. Garrison found if he tapped a wine bottle instantly there was a video from the winery, tasting notes, and suggested food pairings. He tapped a water ski and a professional explained the performance of that particular ski with engaging video clips. Tapping the tag at a favorite restaurant allowed one to place an order for the table without a waitperson. Next to a painting in the museum the tag allowed a patron to learn more about the artist and painting. Each of these actions was initiated by the consumer’s desire to gather immediate detailed information through a seamless digital connection.

Garrison’s company of choice captured the digital experience in the GoToTags platform accessible to the brand or company as each tap was tracked as an individual interaction with data similar to that collected through other digital channels. Analyzed data allowed the company to better understand and manage their potential customers’ interaction at the packaging-based point of sale and their customers’ product interactions through the embedded tags product life.

Craig Tadlock, GoToTags CEO/CTO and founder, expert in near-field communication (NFC) technology that enabled the connection of physical things to their digital experience, developed the leading software platform to capture those interactions in high volumes. The GoToTags’ team helped customers solve their specific application needs and deliver the physical product, encoding, and platform support as they have done for nine years. Garrison joined the team as the COO/CFO by bringing strategic vision, financial expertise, and operational management as the organization scales to meet their accelerating growth.

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