Working smarter, having more information and giving more information, is what inspired the people at intelliPaper to create swivelCard—a smartcard for the business world. intelliPaper has developed a way to turn standard paper into a USB drive and integrated this patented process into business cards. The smart technology integrated into the business cards opens an entire realm of possibilities! The smartcards come with a unique ID which allows you to customize the experience you’re delivering to each individual. Have fresh content you want to share with the potential client you met last week? No problem! The data on the card never gets stale as you can remotely deliver new information by using the back-end interface. This interface also supplies useful data on the card’s use with full analytics available. The smartcards are loaded with technology so there is no reason your client can’t receive the information you hope to share. The cards aren’t simply restricted to USB; they also understand the power of the Internet of Things and can be NFC-enabled. swivelCard presented GoToTags with the challenge of creating an NFC tag encoded with data to match the data presented with the QR code. Luckily, the GoToTags Encoder software supports correlated tag encoding which allows any printed element to match the NFC encoding data. The innovative technology intelliPaper and GoToTags collaborated to create has the capacity to revolutionize the everyday applications of business card usage.
The Edith Langely Barrett Art Gallery at Utica College, established in 1980, was built to commemorate Edith Langley Barrett, a Professor of English from 1961-1973. Barrett, with the support of fellow faculty, wanted to provide an expressive art venue for UC students. The art gallery is continuing that initiative by using NFC to bring art into the students’ lives. This isn’t the Barrett gallery’s first time using technology to engage with its audience. The gallery first adopted QR codes to deliver content to the community but has since evolved to NFC. GoToTags helped with this project by providing NFC printed stickers. The printed stickers are encoded with the artwork’s data so the user can see an image of the item on their phone as well as the artwork’s title. They will soon transition into utilizing NFC tags for data access to their art collection as well as for digital object sharing. Ideas are flowing at the Barrett Art Gallery as representatives are brainstorming new and creative ways to use NFC to improve the fine art experience. NFC offers endless options bringing art to life for Utica College students now and in the future.
NFC allows us to provide this new technology for an exhibition edge, and be a source for others to learn this technology.