CONNECTING PHYSICAL THINGS TO DIGITAL EXPERIENCES

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Form a direct relationship with users regardless of distribution channel to increase awareness, engagement and service.

Protect trust and ensure quality by verifying authenticity from manufacturing through usage.

Collect and manage rich information, usage and history of things throughout their lifecycle.

Bring the power of digital analytics and optimization tools to physical things; increase ROI and identify new opportunities.

Tag
The appropriate tag technology and type is chosen based on the expected usage behavior and environment.
Enrich
Each tag is uniquely encoded to become active; throughout the tag’s lifecycle metadata is captured and associated.
Orchestrate
The digital story of each thing is created; allowing for dynamic and engaging experiences based on contextual information.
Use
Tags are deployed and used; as interactions occur they provide real-time telemetry data for rapid analysis and systems integration.
Analyze
Interaction data is analyzed to identify behavior patterns, areas of improvement and new opportunities; the process repeats for a cycle of ROI optimization.