CONNECTING PHYSICAL THINGS TO DIGITAL EXPERIENCES

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Connected Things transforms physical things into digital engagement points, allowing users to intuitively traverse from the physical to digital.

ENGAGE

Form a direct relationship with users regardless of distribution channel to increase awareness, engagement and service.

AUTHENTICATE

Protect trust and ensure quality by verifying authenticity from manufacturing through usage.

TRACK

Collect and manage rich information, usage and history of things throughout their lifecycle.

OPTIMIZE

Bring the power of digital analytics and optimization tools to physical things; increase ROI and identify new opportunities.

How it works

Tag
The appropriate tag technology and type is chosen based on the expected usage behavior and environment.
Enrich
Each tag is uniquely encoded to become active; throughout the tag’s lifecycle metadata is captured and associated.
Orchestrate
The digital story of each thing is created; allowing for dynamic and engaging experiences based on contextual information.
Use
Tags are deployed and used; as interactions occur they provide real-time telemetry data for rapid analysis and systems integration.
Analyze
Interaction data is analyzed to identify behavior patterns, areas of improvement and new opportunities; the process repeats for a cycle of ROI optimization.

Technology

A suite of tag technologies to build the appropriate Connected Things experience with

BARCODE

Medium range scan

Cost: $

Insecure

Captures intention

Consumer and industrial devices

NFC

Short range touch

Cost: $$

Secure

Captures intention

Consumer & industrial devices

UHF RFID

Long range scan

Cost: $$$

Secure

Passive reading

Industrial devices

Join the 12,000+ companies relying on GoToTags…

… to connect millions of physical things to digital experiences.

14,733,467

Tag Interactions

217,316

Software Users

41,186

Store Orders

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