A passionate and innovative customer of GoToTags is using NFC cards to create agricultural tracking systems, the process to aid in tree identification within Costa Rican rainforests. Agricultural tracking systems are a critical part of preserving the rainforests; you can’t manage what you can’t measure.
GoToTags attended WIMA USA 2011, an event highlighting consumer trends and evolving RFID technologies. We wanted to showcase the potential of NFC by turning the conference into a physical world scavenger hunt and mobile game.
Gary Schwartz’s book “The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy” explores shopping behavior in the ever expanding mobile world and demonstrates how inventive marketing solutions can bring smartphone users to the check-out line by being the first ever NFC enabled smartbook.