NFC Tags Power Virtual Shopping Wall at Annual Starbucks Corporate Event
GoToTags teamed up with Sunrise Identity, Sprint and NXP to bring an NFC-based virtual shopping experience to a major US consumer coffee company.
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University of Michigan Uses NFC Wristbands for MHacks
Every year the University of Michigan hosts MHacks, the world’s largest 36-hour hackathon.With 1,700 students registered, MHacks 2013 was set to have record-breaking hackathon attendance. U of M reached out to GoToTags for NFC silicone wristbands that attendees could wear throughout the duration of the hackathon.
NFC Tags and QR Codes Used to Promote ‘Under the Dome’ TV Show at SXSX
CBS and SXSW featured a Steven King horror television show; talk about a combination! GoToTags teamed up with mobilehere to provide NFC and QR enabled cards which were handed out to thousands of SXSW 2013 attendees.
Alaska Airlines Uses NFC Stickers for Boardroom Admittance at Seattle Airport
Alaska Airlines prototyped the use of NFC tags and NFC readers for admittance into their Seattle boardroom. Typically when you enter the boardroom you must show your ID and boarding pass to an agent to verify entrance qualifications.
Backwash Craft Brewery Event Uses NFC Tags for Real-Time Voting Competition
In October 2012 GoToTags and Access Pass & Design teamed up to bring even more excitement to the annual Backwash Reno Craft Brewing Competition. Every year, a roomful of craft brewers (generally fathers and sons) get together to show off their best beers and compete for two prizes: Most Popular and Brewer’s Choice.
Using NFC Tags to Track Trees to Save the Rainforest
A passionate and innovative customer of GoToTags is using NFC cards to create agricultural tracking systems, the process to aid in tree identification within Costa Rican rainforests. Agricultural tracking systems are a critical part of preserving the rainforests; you can’t manage what you can’t measure.
Scavenger Hunt Game with NFC Tags at Conference Event
GoToTags attended WIMA USA 2011, an event highlighting consumer trends and evolving RFID technologies. We wanted to showcase the potential of NFC by turning the conference into a physical world scavenger hunt and mobile game.
First NFC Enabled Book Links to Exclusive Digital Content
Gary Schwartz’s book “The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy” explores shopping behavior in the ever expanding mobile world and demonstrates how inventive marketing solutions can bring smartphone users to the check-out line by being the first ever NFC enabled smartbook.